Like many first time authors, I figured that once the word was out that I ‘d composed a book, the world would beat a path to my door wanting to buy it. I’ll admit I provided little idea to marketing up until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a released author I knew and asked, “What do I do now?” She recommended a number of books about book marketing, which I bought right away. I was on my way.
Success in book selling is a three action process: 1. Compose the book. 2. Print the book. 3. Sell the book. That last one can be bit tricky:– RRB-.
Area does not permit me to go into all the details of my process or to list the many individuals who assisted, however, there are a couple of extremely essential points I learned early on that made all the difference.
The most essential thing I learned was to determine my reader. As much as I hated to confess, not everyone would purchase my book. My early feedback informed me entrepreneurs, network marketers and salesmen were purchasing my book. I began to ask myself focused questions as to how I could best reach these individuals. I set goals. After all, if you do not have an objective, how will you understand when you’ve succeeded? I took specific actions daily. That’s important. Constant action will make all the difference.
There were days when I was ready to give up but I kept acting. I declined to quit. Another important point. Never, never, never ever give up! One day, a door opened. I had actually located a supplier who was selling to the market I wished to reach. They reviewed “Handbook To A Happier Life” and it was put on a suggested reading list. It entered into 8 printings with almost 100,000 copies offered and was equated into several languages, and after that offered to a big publisher. I understood all along that once people saw this book, they would want to read it.
I firmly think most books will offer once you have actually put in the time to clearly specify your market, set your goals and commit to taking day-to-day action. And more action– keeping in mind that there are numerous places you can sell books besides book shops. Go for it!
The Very Best Business Card You Ever Had.
best selling books
” Bear in mind Jim, this is a fantastic business card.” That was my very first lesson as a new author and it has actually served me well over the years. On a lark, I sent out 20 copies of my new book to the presidents of a number of huge direct sales business. The outcome was a glowing testimonial from the president of among the business, in addition to an order for 250 books. Was it worth the cost of distributing the 20? You wager it was! I like to think about handing out books as planting seeds. You never understand which ones will spout or when.
Many professional speakers and coaches willingly hand out their $12 paperback book (with an expense of a $2-$ 4) and attract customers and bookings worth countless dollars from it. Others obtain high priced consulting contracts using the book as a door opener.